Our Story
Our Story

Lovely is a word often used to describe things that are just so fantastic, they make your heart warm. Like sparklers and ice cream trucks. Vintage toys and Polaroids. So when we decided to open a bridal store, with romantic gowns, adorable designers, and an atmosphere that feels like home, we could only imagine using one word to name it: Lovely.

Lovely is a bridal shop that feels like your best friend. You'll feel cozy and at home, play dress up with our bridal stylists, and leave feeling like you had the best time and bought the best dress. Because we know the experience AND the dress should both be Lovely. Oh, but wait, there's more!

Want a little Lovely in your hometown? We are currently franchising Lovely to cities across the US. If you are interested in franchising, just shoot us an email at biz@lovelybride.com and we'll let you know how to get the party started!