Announcing The Arrival of Anna Campbell at Lovely!

We are over the moon to introduce designer Anna Campbell to Lovely!  Now available at Lovely NY and LA, her designs will also be at Lovely DC and Philly this Spring. All of her stunning gowns are made in Melbourne, Australia with each lace and beaded detail hand stitched. Anna brings a vintage style that is completely wearable and comfortable, so we know our brides will fall in love with her designs!







Learn more about Anna in our ‘Meet the Designer’ interview with her here.

Schedule your appointment to try on her gowns in LA and New York here.

Images via Hunter Leone of Three Nails Photography. 

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Meet The Stylist: Lovely LA’s Jenna

This week we sat down with one of LA’s stylists, the always lovely Jenna! Her unique style and etherial beauty are sure to inspire all of our LA Brides to find ‘The One’. Get to know a little more about her, and what makes her bridal brain tick!


Tell us a little bit about yourself:

I moved to LA to pursue adventure and to do a little bit of self-discovery. I must say, I couldn’t have picked a better place to do these things.  I enjoy the active lifestyle and always being outdoors. It’s refreshing and cultivates a happy mind.


What is your go to outfit for a night out in LA?

Anything! I am a style experimenter of the decades. My closet houses a disturbing number of vintage finds from the forties through the nineties. Of all these wonderful styles, however, my ‘go to’ happens to be a favorite cardigan or more recently a kimono paired with a maxi dress and Steve Madden bootie.  And of course, some crazy curls with a lip colored in Rimmel Rossetto.


What is your favorite dress in the store and how would you style it?

My favorite dress is hands down Theodore by Delphine Manivet. She is a beauty and everyday I pass her by, I imagine myself wearing it in the most subtle of wedding affairs. I would style her with a bold platform wedge and voluminous curls, say Carrie Bradshaw style. It’s a statement piece so with the perfect red lip, chunky heal, and crazy hair, you’ve got yourself one perfect combo of minimalistic edge.  My kind of style.


Describe your dream wedding:

My dream wedding is something between prairie frolicking and nineties grunge. I want a small brunch-time wedding, maybe fifty close friends and family. (There can’t be a bridal party otherwise we won’t have any guests!) I want our vow exchange to be intimate, just the two of us enclosed in a circle of guests. For the after party I can only imagine doing one thing, dancing all night to our favorite tunes and live band with the greatest friends.


Any tips for the bride to be?

Stay true to yourself! I know it’s difficult with others suggesting different ideas but this union should reflect the couple, not your great aunt Esther or even a best friend. This is one day you and your partner get to cultivate the most unique, tailored to YOU event ever so make it your own.

Thanks to Jenna for sharing a bit about herself!

To schedule and appointment with Jenna to find your dream dress click here!

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Trunk Show Tuesday: Theia is Coming to New York and LA!

We love Theia for their versatile design. No matter what style of dress is meant for you, Theia will surely have options. Their gorgeous gowns will be at Lovely New York March 7-9, and Lovely LA March 14-16.

Schedule your appointments here!


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Images via The Knot.

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Real Wedding: Brittaney and CJ’s Pine River Ranch Wedding

A bohemian gown, towering Pine trees, and a loving couple made for one spectacular wedding day! Brittaney and CJ were married at Pine River Ranch in Washington with their close family and friends. This blushing bride found her dream dress at Lovely LA, and we can’t get enough of her in it!


Tell us about THE dress and what inspired your look.

I was inspired by the venue. Everything I did came back to making sure that our wedding was a direct reflection of me and CJ (my husband) so when it came to finding THE dress I wanted it to fit the venue as well as my personal style. The vision I had was flowy and romantic, I mean I was going to be walking down the aisle to Crystal by Stevie Nicks! I wanted to feel like a bride but also be comfortable to stay in the dress all night.

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What were the most important details to pulling off your dream wedding?

Making it PERSONAL! Everyone has been to a wedding, I really wanted ours to stand out to people. I wanted our guest to feel the love that CJ and I have for each other and know that every detail came from us.


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What was the most memorable moment?

Our vows! It was CJs idea to write our own vows and at first I was terrified (little fear of public speaking) but I have absolutely no regrets. It definitely was one of the most memorable and amazing moments of my life. Being able to hold my significant others hand and listen to him say his vows as he held back the tears in front of all of our family and friends was indescribable. Even after 6 years of being together, those vows will always be the most precious words I have ever heard. Also, CJs sister Brandi married us and it was one of the most special gifts we will ever receive. The whole ceremony was very “us”, even including quotes from John Lennon and Marilyn Monroe.

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If you could give future brides any advice, what would it be?

A lot of people will have opinions, don’t listen to them. You want your wedding to be YOUR wedding. You only get one dream wedding so make it real, make it you. I never wanted to be stressed out on my wedding day so making the wedding personal and a reflection of who CJ and I were as a couple made things very easy. There will be things that you will need to let go of during the planning process, let people help, let your fiancé be a part of the planning too. Trust me, he will surprise you. Our wedding day was seriously the best day of my life. I still look at our wedding photos and tear up. Because we were able to stay completely true to what we wanted and what was important to us as a couple the day could not have gone any better.


DRESS DESIGNER: Wtoo by Watters Jasmine

Headpiece: Abloom New York

Something Borrowed: My Grandma on my Mom’s side Opal ring

Something Old: My Grandma on my Dad’s side opal earrings from the 50′s that were given to her by my Great Grandma

PHOTOGRAPHER: Roseanna & Shane Sales of Picture Perfect by Roseanna

FLORIST: My amazing Grandma and Aunt put together all of the centerpieces and bridal bouquets. We ordered our flowers wholesale through Whole Blossoms.


ANYONE ELSE YOU’D LIKE TO CREDIT: The Venue!! We got married at Pine River Ranch in Leavenworth, WA. It was so beautiful, 22 acres of trees and flowers with the most beautiful restored dairy barn that was originally built in 1914. David & Rachel who manage the venue were so easy and amazing to work with.

Thank you to Brittaney and CJ for sharing their amazing day with us!

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New York Fashion Week 2014 Roundup

Let’s be honest, a week devoted to fashion is always something Lovelies can get on board with! Today we bring you our Lovely picks from New York Fashion Week featuring the Fall 2014 Runway Shows. Metallics were abundant among the shows, as well as sheer, floaty textiles. Some of the most amazing architectural designs stole our hearts as well.

Badgley Mischka was ultra feminine with bow and sequin detailing that we just cannot get enough of.


Oscar De La Renta stunned us with jaw dropping gowns, including this black polka-dot number. What dare-devil bride would wear this gown? Because someone needs to!


Delpozo was our favorite for the unexpected! The structured crop top meets skirt combination is made classic here, and the lilac dress with rose gold beading is so etherial.


Navy is perfect for Fall, and this Jenny Packham dress with sheer dotted top is so chic. The Deep V is back with a vengeance as we’ve seen on the red carpet this year.


Last but not least, Vera Wang‘s rosy metallic swing dress with embellished collar stopped us in our tracks paired with a platform bootie. What an amazing look for a rehearsal dinner! And finally, Zac Posen wowed with this black vixen of a ball gown. The entire look is so retro glam.


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