A Bride Asks: What is a Trunk Show?

At Lovely, we strive to make the dress shopping process as easy and stress-free as possible. We understand that as important and exciting as finding your dream dress is, it is also a foreign and sometimes scary idea. One of the most common questions we receive is “What exactly is a Trunk Show?” and “Should I wait to come shopping until it is a Trunk Show Weekend?”. Let’s get this straightened out, shall we?


During a Trunk Show, Lovely features the newest collection from a particular designer, and we mean all of them! The term Trunk Show is derived from the fact that the gowns literally arrive at our shops in trunks! During a Trunk Show weekend you will have the opportunity to try on dresses that Lovely does not usually carry from your favorite designer.

Not only that, but very often the designer themselves or a brand expert is on hand to give personal consultations and styling!  The knowledge brides receive during these events is unmatchable when the mind behind the design is there to guide you to the dress most suited for you. They may even suggest custom changes specifically for you!


Not only is there the incentive of more inventory of gowns to try on, but typically there is also a discount or promotion offered if you purchase a gown from the featured designer. A free accessory perhaps?

Is a trunk show right for you? We recommend browsing our Lovely list of designers to see who’s style suits your taste best, then check our Trunk Show Schedule to see if they are coming to your area soon. Scheduling an appointment during an event is a must, as these dates tend to fill up sooner than on a regular business day.


Also be sure you come with a mindset that you could find and buy your dream dress that day! You’ll want to take advantage of the Trunk Show discount, and sometimes it is the only opportunity to try on your dress before it is sent off to another shop. Trunk Shows typically only last three days.

The energy in Lovely while a Trunk Show is happening is electric! We love to throw parties to kick start a Trunk Show and celebrate our beloved designers. In a nutshell trunk shows can mean special gifts, treats, discounts, and well…just more LOVELY!

Images via Lovely Bride on Instagram. Be sure to follow along on our adventures!

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Trunk Show Tuesday: Watters at Lovely Philadelphia April 25-27

Watters 2014 Collection will be featured at Lovely Philadelphia April 25-27 for a Trunk Show weekend! Classic and traditional  beauties always grace Watters collections, and their styles become quick icons. Schedule your appointment here before they are gone!


Images via Junebug Weddings.

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Real Wedding: Kirsten and David’s Beach Wedding

Kirsten is a perfect example of how to plan a wedding in a short amount of time gracefully while making it look effortless! With only a few months before the big day, Kirsten did her research and found Lovely was the perfect place to find her dream dress! She looked chic in a Nicole Miller gown, which paired perfectly with her beach setting! She finished her look with an Untamed Petals sash and headpiece from Lovely LA.


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Tell us about THE dress and what inspired your look.

I was getting married two months and three weeks from the day I got engaged so there were limitations to the dresses I could look at.  Fortunately, a coworker had just done a similarly short timeline and recommended Lovely Bride.  They had a great selection of all the Nicole Miller dresses that I could get in a short timeframe, including the one I loved online.  The staff at Lovely was great and my mom, my sister and I had a great time getting to try on all the dresses.  However, the most important part was when I put on my favorite dress it didn’t get the standing ovation I was hoping for, until my stylist brought over a sash to put with it that made the look and we were all sold!




What were the most important details to pulling off your dream wedding?

Being flexible.  With less than 3 months to pull it off you have to be willing to be flexible; I only looked at dresses that I could get within a week so I had time for alterations and I had to let my matron of honor (recently married and 3 month pregnant sister) wear her choice of dress that would not have been my choice.



What was the most memorable moment?

Our photographer, Ben, whisked us away during the cocktail reception and we ran down to the beach and got the most amazing photos I could imagine.  I still can’t believe they aren’t photo shopped they look so amazing.



If you could give future brides any advice, what would it be?

Make it the day you want.  We had less than 30 people and while it was hard to exclude many dear family and friends, it was exactly what we were hoping for.  The guests appreciated the intimate atmosphere and we were able to stay (mostly) within budget.

DRESS DESIGNER:  Nicole Miller 


Untamed Petals Siri Sash.

Untamed Petals Gabriella Hair Comb.

PHOTOGRAPHER: Benjamin Hoffman of Two Sparrows Photography

FLORIST: Commerce Flowers 

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A Bride Asks: What Should I Expect From My Tailor?

This week we asked one of our favorite tailors to answer a Bride’s most burning question: what should I expect from my tailor? This aspect of dress shopping can be overwhelming and scary, but fear not ladies! Not only are Lovely’s stylists prepared to answer most of your questions, but we work with some of the best tailors in the business! We sat down with Olivia from A Stitch In Time who is our go to gal for all of our Lovely Brides in LA and California! She gave us some amazing insight into what the tailoring process entails, and we know it will come in handy for Brides-to-be!


What should the bride expect at your first meeting?

The first meeting is a special time and very important for the bride and us. We discuss the wedding, venue, and details. We create a relationship with the bride so she feels comfortable. We ask specific questions sometimes delicate and personal to really understand what she truly envisions. We listen and pay close attention to their requests and concerns, offer advice and are very honest with the end results desired. The average time for the first fitting is about 30-45 minutes.

Once we have established the basics, the bride tries her dress. We review foundation undergarments needed, the alterations needed and the modifications desired. We specialize in customizations, such as build-ups for religious ceremonies, sleeves, cap sleeves, straps and anything else the bride may require. The bustling of the train is unique to each gown and the options are discussed and the demonstrations/lessons are done usually at the third fitting.

We of course need the shoes for the first fitting. In case the shoes are not available for the first fitting, we will start the work on the bodice as this sometimes affects the length. We also encourage the bride to bring any accessories she may already have as we like to go over the details of accessories, veils, jewelry and hairstyle ideas.  If the bride is not certain, we can assist her in finalizing details. We assist our brides to complete their look.

What information is it helpful for the bride to provide?

Brides should provide us with her wedding date. After the first fitting, we will work out the fittings schedule. From March to October is high season for us so we like to book appointments ahead of time. Weekend appointments are highly desirable and we try to accommodate as much as possible. Our salon is very private, intimate and we are by appointment only. Brides should also let us know if they are on a strict diet and plan on loosing more 10-20 pounds. Depending on timing we can stretch out the fittings if time allows to accommodate the process.


What is the most difficult request to fill?

All bridal gowns are made very intricately, sometimes it is difficult to alter a sample gown that is 4-5 sizes bigger then the bride. There are also some modifications to styles of gowns that cannot be completed as the original designs are sometimes not made to go from a ball gown to a mermaid style. I wouldn’t say there are difficult requests, I would say there are some unrealistic requests!

How many times should she expect to meet with you?

The bride should expect to have at least 3 fittings, sometimes 4 or 5.  It gets a little tricky when brides lose weight as they get closer to the wedding date. The stress and nerves can cause sudden weight loss and this is probably our most common situation. Most bridal gown alterations are very straightforward. The gown always needs to be taken in to fit the bodice and bust, waist and hips. The length needs to be shortened and the train needs a bustle. There are brides that opt out of trains and want their dress floor length all the way around. We like to leave a slight sweep train as it looks elegant and feminine. Some gowns are extremely detailed with beading or lace, this is often more time sensitive and requires much more attention.


What is the best advice you have for her on her big day?

Take deep breathes; everything is going to be just perfect and beautiful! Family and friends are gathering to celebrate your love and it is a joyous moment. Embrace and enjoy every moment and don’t drink too much champagne before the ceremony!

What do you need the bride to do the day of?

We press and pack all our gowns ready to be worn. Opening our finished gowns is literally opening a beautiful present. We take great pride in our final work of art and want the bride to feel this as well!

Upon picking up the gown, the bride must travel with it in the back seat of the car laying flat and the hanger hanging from the hook at the back seat/door. When arriving home or venue, hang dress as high as possible (or available) open the bag, lay a towel on the floor, unhook the train (if applicable) and let it hang. Leave the bodice stuffed with tissue until photographer comes in to take the pictures.

When traveling out of town, out of state or internationally, we pack the gowns ready for travels with extra protection. There are some gowns that will travel very well due to our packing precautions and their fabrics. There are some gowns that will need a little touch up especially on the train. But if you take good care of the gown and follow directions the touching up should be fairly minimal.


Special services offered:

We also offer a very unique and specialized Day of Service which is highly recommended. Peerless personalized dressers/stylists will come prepared with everything from steamers to sewing kits. We work within the United States, World wide from Southern California to the East Coast and Europe to Asia with many talented event planners as well as celebrities and personal clientele to insure “Peace of Mind” for the brides who want everything to be perfect. We steam, press, and assist with getting dressed, remove stains and diligently offer confidence, composure and serenity. We are ready on hand with our emergency kits. We come a few hours before getting ready, assist the bride, groom, bridal parties and their families, stay through pictures (assist with photo styling), escort the bride and make sure nothing happens to the dress and leave once the bride is married, bustled and ready for her grand entrance to her dream reception!!  This is an exclusive service that no bride should go without!

Anything else you would like to add?

Our passion and focus is to make all our brides dreams come true! Our dedication, high standards, unlimited abilities and skills are some of the reasons we have become so popular and distinguished! We share our knowledge, years of experience and professional advice so our bride truly feels ready to enjoy the most important day of her life. We are perfectionists, detail oriented, we love all our brides and we thrive to make them feel more glamorous and beautiful then they already are!

Thank you to Olivia for all of her insight!

To contact the ladies of A Stitch in Time visit their site here!

Images via Carol Hannah.

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One Great Dress: Anne Barge Carmina

This week we want to introduce you to the sultry Carmina gown by Anne Barge. Available at Lovely NY and DC, this dress brings romance and structure, with a timeless style. Paired with art deco inspired jewelry and shoes, this look is made modern with a sleek topknot and and simple veil.



Historic Venue / Eclectic Bouquet / Words of Wisdom / Teardrop Diamond


Chic Topknot / Gilded Heels / Breezy Veil / Simple Table Setting / Minimilist Cake


Chunky Jewels / Bold Makeup / Dapper Groom / Getaway Car / Gold Rimmed Cocktail / Blushing Bridesmaids

Schedule your appointment to try on Carmina here!

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