We really should have added more exclamation points to this title, because we are so darn excited. Honestly, we didn’t even plan to carry a lot of bridesmaids frocks, but when we heard Cynthia Rowley was launching a line, how could we resist? It’s a match made in heaven really, because Cynthia’s West Village store and corporate hq are right around the corner from Lovely. Now we just need to get her to our store opening party…more on that later! Cynthia Rowley’s bridesmaids line will arrive in Lovely May-ish and be available for Fall 2010 weddings!

She has an amazing palette and all of the colors have a punched up vibe that Cynthia does so well. But we REALLY dig these blush and black/white combos. It captures that ballet meets Coco Chanel vibe which we obsessed over for awhile now and posted here. We can only give you a sneak peek for now, but come visit us in May to see it in all it’s glory.

And speaking of Chanel…we have such an amazing exciting giveaway for you tomorrow that we just have to tease.

If there is one thing I truly love in shopping, I mean love enough to talk about it for days, it’s getting an amazing deal on something. When I find the one thing I’m looking for and then it happens to be on sale and then I take it to the register and to my surprise, they are running a special and it’s another 20% off the sale price….that is what I like to call Fashion Fate.

So when we first shopped Vatana Watters gowns, we thought, clearly, they would cost an arm and a leg based on the intricate detailing, the fine silk, the unique styling. Well we were wrong, and so wrong in fact, that Watters and WToo gowns seem like they might be created by angels and priced by the deal God himself. We are excited to be carrying an ample amount of styles in Lovely and can’t wait to shock you with the value you get when you see them in person.

We love the gown below called ‘Odessa’ that was just featured in Brides magazine. Our rep told us that not many stores carry it because it is for the fashion forward gal, but when brides try it on, they fall in love. We know our style mavens that come to Lovely are going to die for it! Shocking price? Under $1500. Fashion Fate!

Move over New York Times weddings section…you’ve been trumped by Lovely! Our dear Sarah Seven was engaged last week to one James Taplin! Talk about the wedding of your dreams. Sarah’s dresses make every bride look like a beautiful, mythical nymph, so we can only imagine what her wedding gown is going to look like…and the bridesmaids….and the…(cue music that sounds like you are going into a dream sequence).

Sarah will surely do at least one dress change. And although she won’t be wearing anything you’ve seen before, it will have her signature style with even more fantasticness. We are loving what Sarah is doing with dotted swiss fabric in the photo below by Brandon Witzel. Her bridesmaids will be in blush and nude hues, and have an ‘ethereal fantasy meets vintage beauty’ look.

I definitely see the palette continuing through with peach bellinis and accessories, adorable hair adornments by Twigs and Honey, and garden roses and tulips.

Backyard wedding perhaps? Perfectly mismatched, of course. And to top off an amazing reception, they will serve cupcakes in tea cups and ride away on a unicorn. Ok wait, we got a little carried away. But certainly, Zooey Deschanel and M Ward will stop by to seranade the lovely couple during their first dance, just because they know how much Sarah rocks.

Congrats Sarah and James. Hope your wedding is everything YOU imagine!

Gorgeous shots of Sarah Seven gowns from Brandon Witzel, outdoor wedding from here, teacup cupcakes from here, and Unicorn from heaven.

I’m not even sure why I’m typing words here. We all know that as soon as you see Sarah Seven images, time stand stills and your eyes can only snap to the amazing dresses. All else becomes a blur and these words become blah, blah, blah like Charlie Brown’s teacher.

Well hopefully you can stay with us for just one more painful second when we tell you that SARAH SEVEN’S ENTIRE BRIDAL AND BRIDESMAID COLLECTION will be carried at Lovely. Oh yeah, you heard it right. Bride, bridesmaid, or even you cute gals who have already contacted us just because you want a sweet summer sundress, come on down! Ok, now go back to the gawking. We heart you Sarah.

We were lucky enough to sit FRONT ROW at Badgley Mischka’s Fall 2010 runway show today in the Bryant Park tents. The boys had yet another showing of lucious ballgowns that left us wondering…we will see white versions on their bridal line in April? A girl can dream!

This dress and the images were so angelic, they deserved a feature. The lighting was moody, so the pictures were blurry…but aren’t they kind of fab that way?