Anyone who knows NYC can attest that last 3 months trying to find a perfect store for Lovely has been grueling. Not only is New York real estate ridiculously over priced, but we wanted just the perfect, perfect place for Lovely. Something sweet and quaint and adorable. Well, we found it in a brownstone on West 4th Street in NYC’s West Village! The space was an amazing art gallery, and is now the home to our gallery…of gowns. We can’t wait to get the place spiffed up and open for business, hopefully by April 3rd!

The main floor is a nice big space for all of the gowns (and people) to lounge casually and look fabulous. And there are two salon style rooms with high ceilings and fireplaces where brides and their fams can take their time trying and buying. We already have so many ideas spinning through our heads for decor. We’ll post our progress along the way! But wait, did we mention there is a backyard? “Oh, have some lemonade in the backyard while you decide sweety”. WE can barely wait to say that. And that tree in front…to die.

We put this little video together today…just for fun and since we are bursting with joy to finally have a signed lease.

And just because we are excited to write it for the first time:

Lovely
313 West 4th Street
New York, New York 10014
(212) 924-2050 (oh but don’t call yet…we need to buy a phone)