Shop Lovely: End of Fall Sale!

Ladies! Are you looking for the perfect little white dresses, fun party tops and flirty skirts? All of our Shop Lovely sale items are being discounted an additional 50% off. That means tops starting at $5, skirts at $10, and dresses at $15! Use code FALL SALE at check out. All of these are final sale, which means no returns ladies, but with prices like these and stuff this cute you can’t go wrong!

Shop Lovely End of Fall SaleShop Lovely End of Fall SaleShop Lovely End of Fall SaleShop Lovely End of Fall Sale

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Real Wedding: Justine & Freddie

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Tell us about THE dress and what inspired your look.
I started my wedding dress search with Pinterest and put in the search “flowy wedding dress” and came upon Leanne Marshall’s Julie dress and absolutely loved it! It was exactly what I wanted, simple, beautiful and timeless. So, I research stores that carried her dresses and found Lovely Bride in Los Angeles. I highly recommend this place for future brides! This place is not your typical bridal store. It has a modern twist, the place is gorgeous, and the customer service feels like you’re their friends. I tried on maybe about 5 potential dresses. Leanne Marshall’s Julie dress was the first dress I tried on and I loved it so much, but I left empty handed because I told myself there’s no way that I could have looked online and found the dress…then it was the first dress I tried on and then I’m going to buy it. No way it could be that easy! I tried one more store and it was a disaster, came back to Lovely and bought the dress a week after.

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

What were the most important details to pulling off your dream wedding? 

In the beginning process of our planning I was going through some wedding blogs. I love looking at real weddings and I came upon one that stood out to me. It was an elopement in the Columbia River Gorge photographed by Carl Zoch and we fell in love with the idea! We had just went on a trip almost a year ago to Oregon and loved the Columbia River Gorge, and Oregon is only a 2.5 hr flight from southern Cali which was great because it meant that our parents could still make the travel. So, even after putting down quite a big deposit on a venue with an ocean view in La Jolla, CA we made the decision together that this would be way more fun, more “us”, and less expensive then our original plans. We wanted our immediate family to be there, so we talked to both our parents about the idea and they all supported us. I remember being so nervous to tell my mom because my mom is a traditional and hoped we’d get married in church, but when I showed her the pictures by Carl Zoch of the elopement by a waterfall, she smiled with wide eyes and said “that is beautiful.” With our parents’ blessings we were thrilled to start planning.

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

We did a lot of DIY projects not only due to our budget, but we love creativity. This was our favorite part of the whole planning process. It was so fun to be creative together as a couple with both our ideas collaborated. We designed the invitations on the computer ourselves, bought paper and envelopes from paper source and printed them at home. Since all our guests were all traveling to Oregon we included a booklet that Freddie bound by sewing it together which included places to go, our wedding party, map and directions for the ceremony and reception. Our invitations included name stickers we had everyone wear to help them all mingle during the dinner rehearsal.

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

What was the most memorable moment?

It’s really hard to pick a favorite part of our wedding day because all of it was so great. I always thought brides said their wedding day was the best day of their life because they were marrying their soul mate, and this is true!! But also the day is magical because you get to spend this day with the people you love the most all at one time especially since out wedding was on the smaller side. I want to relive this day, and it’s so awesome to know how much our guests had fun too. My favorite moments were exchanging our vows with each other, hiking just the two of us with our photographer, the dance offs, our first dance and wedding party dance, and dancing with my dad.

 Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

If you could give future brides any advice, what would it be?

Don’t let anything stop you if it’s what you want. If we decided to postpone the wedding we might have not gotten to have the adventure that we had. Even if it seems like the end of the world with whatever you’re going through, you can get through it together not just with your husband, but with the help of your family and friends. Freddie’s parents threw us a second reception in San Diego for everyone who couldn’t make it out to Oregon, so it all worked out.

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Plan your wedding exactly how you and your soon to be husband want it to be. Don’t try to please anyone. A lot of times, your family and friends might try to make the wedding about themselves—giving advice about how they would want things, but it’s your special day and you want to enjoy it and remember it as something you don’t regret. A lot of weddings I’ve been to were so generic…just doing things and including things in their wedding because they think that it’s what you “have to do.” It’s not like you follow what people say when they tell you how to live your life, so why should it be any different for your wedding day? We look back at our wedding day and just want to relive every moment of it. Half jokingly, I’ve even asked Freddie if we can renew our vows next year ;)

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Don’t be afraid to be different, and just don’t mind what other people think altogether! So many people thought our idea of getting married at a waterfall we never been to was crazy. We did a lot of non-traditional things (no seating at the ceremony, bridal party wearing ivory, dance offs for the garter and bouquet, wedding pie instead of cake, hiking for wedding pictures), but almost all of my guests told me that it was the best and most fun wedding that they have ever been to. It also allowed my guests to take a trip and enjoy Oregon. We all spent time with each other exploring Portland the day before and after the wedding. The morning after we all had brunch together.

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Don’t be afraid to ask for help or take the help that is offered to you. Your family and friends are there for you and want to help. Our wedding day was so special because everyone was involved. Our processional song played by Freddie’s cousin. Our wedding officiant was our best friend. The best men were the djs. Our friends Ana and Jojo did our wedding video. My uncle and auntie hosted the dinner rehearsal. Our friend Tasha coordinated things for the day of the wedding. My cousins all helped with the decorations for the reception. Everyone helped us, and it helped us really enjoy our wedding day. Don’t stress out. Focus on what really matters, and that is that you get to marry your best friend/adventure partner! Enjoy ☺

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Justine & Freddie - Dress by Leanne Marshall from Lovely LA - Photo by Carl Zoch Photography

Dress: Julie by Leanne Marshall from Lovely LA
Hair Piece: Twigs & Honey
Photographer: Carl Zoch
Ceremony: Wahkeena Falls, Oregon in the Columbia River Gorge
Reception: The Cleaners, Ace Hotel Portland
Shoes: Dolce Vita
Jewelry: Thread & Stone
Hair and Makeup: Ebel Artistry
Videographer: Jojo Jalapit
Florals: Anna Mara Flowers
Groom’s Attire: JCrew
Bridesmaid Dresses: Free People

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Trunk Show: Claire Pettibone “Romantique” Collection

We are so excited to announce this exclusive event happening only at our Lovely New York store! Claire Pettibone’s Romantique line features all of the signature charms that we expect from the designer! This collection of ethereal, boho beauties incorporates the scalloped edges, sheer, and illusion backs, floral adornments, embroidered lace, toile cotton, and chiffon from the couture collection at a lovable {slightly lower} price-point!

Lovely New York
November 14-16
Book Your Lovely New York Appointment Now!

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Photos by Laura Gordon Photography

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Trunk Shows: Sarah Seven’s Spring 2015 Collection

Sarah Seven is always a crowd pleaser, and her latest collection is no exception! These new pieces have all of the classic Sarah Seven elements to them: draped bohemian silhouettes, illusion necklines, lace sleeves, and of course the amazing gold sequins! This latest collection will be at a trunk show at our Lovely shops over the next few months so make your appointments to try these beauties on in person!

Philly: November 14-26
DC: November 28-30

New York: December 5-7
Los Angeles: December 19-21

Sarah Seven Spring 2015 Collection

Sarah Seven Spring 2015 Collection

Sarah Seven Spring 2015 Collection

Sarah Seven Spring 2015 Collection

And the fabulous gowns from Lea-Ann Belter will be at Lovely San Francisco November 14-16, so all you classic Northern Cali brides listen up! These gowns have all the elegance and sophistication you could ever want for your big day! Make your appointment here!

Lea-Ann Belter

Lea-Ann Belter

 

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Shop Lovely: Little Black Dresses

Little black dresses are always in style, and we just added a bunch of perfect pieces to Shop Lovely! Dress them up with heels, a faux fur coat, and some red lips, or dress them down by adding a beanie, a flannel, and some chunky boots. We even love the idea of working your LBD into a Halloween costume! A high bun, some gloves and pearls and et voila…Audrey Hepburn from Breakfast at Tiffany’s!  Or just keep it simple and add some kitty ears…nothing says Ol’ Hallow’s Eve like a little black cat! Here are the latest frocks from Shop Lovely…the costume ideas are endless!

Shop Lovely - Little Black Dresses Shop Lovely - Little Black Dresses Shop Lovely - Little Black Dresses

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