Announcing Our Very Own Collection: The Lovely One

We have been bursting to the brim with excitement about our latest project, and we are so happy to be able to finally share it with all of you! Since opening our doors in 2010, we have seen so many wonderful brides and have listened to everything they said about what they are looking for in a gown. Realizing that we had an opportunity to create some pieces that we were missing from the shop, we decided to dream up our own collection specifically for the Lovely bride and we’re calling it The Lovely One.  We started Lovely four years ago with the goal to provide the cool, laid-back bride with gowns that she couldn’t find anywhere else and an experience unlike any other, and now with The Lovely One collection we can bring you exclusive styles that are so special, so boho-chic, so on par with our original idea of what our indie brides would wear. These new gowns will only be available at Lovely shops across the country, and we are so excited to hear what you think of our first ever in-house collection!

 

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thelovelyone1

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Shop Lovely: 7 Day Super Sale!!!

We are having a major sale over on Shop Lovely this week and we want you readers to get first dibs on all the goodies before they sell out! Take an additional 50% off the marked-down prices now through September 26th with the code: SUPER50

We have the perfect pieces to transition your summer wardrobe into fall, and we’ve got you covered if you need any last minute party dresses! These sweet deals are only for a limited time so stock up on your lovely essentials! Don’t forget to tag us in your Shop Lovely OOTD pictures on Instagram @lovelybride and use the hashtag #myshoplovely so that we can see how you styles these pretties! And every time you tag us you enter our Social Media Sweetie giveaway and you can win some major prizes so post post post! Here are some of our favorite pieces on sale now at Shop Lovely.

citrus

outerwear

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Shop Lovely: Pretty Lace Dresses

We love a Little White Dress…but what we love even more is a Little White Lace Dress! We have a ton of lace in the shop, so whether you’re looking for a sweet shortie or a boho maxi, we’ve got you covered. Head over to Shop Lovely to see all of our dresses perfect for your rehearsal dinner, reception dress, or just a fun party! Here are some of our new faves.

Shop Lovely Dresses

Shop Lovely Dresses

Shop Lovely Dresses

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Real Wedding: Annie & Gabe

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Tell us about THE dress and what inspired your look.
I knew I wanted something with a natural waist, but beyond that I liked almost everything I saw online. I had Gabe take me shopping at another store near where he was living at the time, and the first dress I tried on was the one I ended up buying. The stylist there picked it out, but I wasn’t ready to buy a dress yet because I felt like I should look more. I ended up getting my dress after trying like 10 more at Lovely in LA and it was still my favorite. I had so much fun wearing it at the wedding!

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

What were the most important details to pulling off your dream wedding?
The most important thing for us was being able to invite everyone we wanted to invite, and then figuring out how we would make it work with our limited budget afterward, instead of the other way around. (In hindsight I would have invited even more people, but it was tough to figure out like 6 months in advance.) My family and friends were key to pulling this off. I was super lucky to have a brother who works for a wedding company and he was a huge help with rentals, and his amazing girlfriend did all the flowers. A ton of my friends pitched in to help as well: making invitations, baking cupcakes, ceremony music, being the day-of-coordinator, bartending, etc. I was so grateful for all the help we had; we definitely would not have been able to do it without our people.

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

What was the most memorable moment?
Saying our vows.

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

If you could give future brides any advice, what would it be?
The small decisions really don’t matter that much. I am terribly indecisive when it comes to insignificant things, and planning a wedding involves so many little choices! I spent more hours than I’ll admit looking at earrings, headbands, and shoes online, but all those decisions basically made themselves: I got a great pair of earrings as a Christmas gift, wore an old pair of shoes, and our friend/florist made a headband of flowers (and it turned out better than I could have imagined!). Also, florists are really good at making decisions if you are flexible and pretty much like all flowers- I told Emily that I liked “white, green, and colors” and the rest was all her and it was amazing.

Annie & Gabe - Dress by Ivy & Aster - Photos by Marble Rye Photography

Dress:  Ivy & Aster “Lumiere” gown in blush from Lovely LA
Photographer: Marble Rye Photography
Earrings: Smart Couture
Flower Headband: Emily Martinez in San Clemente
Venue: Ole Hanson Beach Club
Flower Girl Dress: Nellystella
Florist: Emily Martinez
Rentals: Archive Rentals 
Gelato Cart: Gelato Paradiso, Newport Beach
Invitations: Cardtorial
Videographer: Lili Gu
Caterer: Casablanca Catering, Venice

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Trunk Shows: September & October Events

Pretty dresses everywhere! Our favorite designers are sending their gowns to a trunk show near you so don’t forget to make your appointment to come in and find the perfect thing to wear to your wedding. The best part is you get 10% off if you buy a featured designer’s dress during a trunk show so don’t miss out on all the fun!

September-and-October-TS

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