Shop Lovely: Long Rehearsal Dinner Dresses



Over at Shop Lovely, we have everything you need for all the celebrations surrounding your wedding! We’re showing off some of our favorite long dress looks for your rehearsal dinner or bridal shower, all of them under $200 (the metallic beauty Gansevoort above is only $66!) so browse all of our gowns at and find the perfect one for you!




If you want to feel like a bride all weekend, we have so many gorgeous long white dresses that will keep you in the bridal mood at your rehearsal dinner. Our favorites are the boho draped Stevie, feminine lacy Los Lunas, and sweet flowing Stephanie!



If you’re having a destination wedding, we love the idea of matching your dress to your fiesta vibe! Tropical locations just scream for bright and bold! We love the Taos dress in red or blue for snuggling with your honey while watching the sunset and the sweet as sherbet Tahiti Sunrise for sipping on some pre-wedding margaritas!



For an elegant rehearsal dinner, you can’t go wrong with jewel-toned dresses! The deep hues are flattering on all skin types and would go so well with a big sparkly necklace! We love the rich sapphire of Tallulah, the citrine shine of Stephanie, and the luscious turquoise of Cooper. All of these gowns have loose flowing skirts that would look so great spinning around the room as you welcome all of your friends and family to your wedding weekend!


No matter your style or color scheme, head to to find everything you need from rehearsal dinner dresses to day-after brunch frocks, from your bridal shower ensemble to your honeymoon attire! Let us see how you style your Shop Lovely goods by tagging us on instagram (@lovelybride #myshoplovely) and you could win discounts and prizes!

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Free Dress Giveaway…Only 5 Days Left to Enter!

Lovely Dress Giveaway

Only five more days to enter our FREE DRESS giveaway!!! This time of year is always so full of new engagements, and we want to celebrate all you darlings that just got a ring put on it! To enter the giveaway, simply tag us (@lovelybride) in a pic of your new ring bling and get one entry for every lady friend you tag. That’s right, tag one friend and be entered once, tag 10 friends and be entered 10 times! Just make sure you tag us in the photo AND in the caption so we can make sure we see it. The lucky winner will be announced January 30th and can redeem their free dress valued up to $5000 from the Lovely nearest them. Congratulations to all you darlings out there getting engaged and happy gramming! 

– Must choose dress by March 31, 2015
– One dress up to $5000 in value
– Does not include alterations
– Does not include accessories
– Must pick up gown from location of purchase
– Cannot be transferred to another bride

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Martha Stewart’s Wedding Party Winners!

We wanted to thank all of you amazing ladies who entered our Martha Stewart’s Wedding Party ticket giveaway. It was so wonderful to read all of your comments and hear about your wedding planning process! We are excited to announce that our winners are Jennifer and Gabby! These lucky ladies will be heading to a fabulous event in New York City where hundreds of vendors will be on hand to help them plan their perfect wedding. But for all of you brides out there that still want to attend, you can still buy tickets and be there yourselves! Just head to: for more details!

We wish all of you a very happy and stress-free wedding planning experience!


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Trunk Shows: Watters at Lovely NY!

The dazzling new collection from Watters will be heading to Lovely NY for a trunk show in March! Make your appointments now because this one will fill up quickly! Watters has been designing dresses for 27 years, and their styles are the perfect mix of fashion-forward trends and classic silhouettes. No matter what kind of bride you are: traditional, daring, avant-garde, bohemian…there will be a Watters dress for you! Head to to make your appointment!

Watters Trunk Show
Lovely New York
March 6-8






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Social Media Sweetie Giveaway!

We love our Lovelies, and nothing makes us happier than seeing photos on Instagram of brides visiting our stores or fabulous ladies wearing their Shop Lovely purchases! With our #socialmediasweetie giveaway, you can win amazing goodies just by tagging us in those photos! This month we are giving away a coupon code good for 30% off Bridesmaid Dresses from Shop Lovely, so get to gramming and don’t forget to tag us!



The winner this month is @bummblebee7! She posted this beautiful photo of herself trying on an ombre Theia gown at Lovely Los Angeles and simply for tagging us she won the silky, luxurious Ella Robe from Shop Lovely! You could be our next #socialmediasweetie, it couldn’t be easier!



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